21 Best Health Marketing Courses To Build New Skills In 2025
When I first started in the healthcare industry, I had no idea how important marketing would become. Over the years, I've learned that effective marketing isn’t just about bringing in new patients—it’s about building trust, creating lasting connections, and staying ahead in a competitive field.
Whether you’re just starting out or looking to sharpen your skills, there are some incredible health marketing courses out there that can help. In them, you can learn:
- How to attract new patients to your practice.
- Building trust through clear and effective communication.
- Using social media to grow your outreach.
- Creating marketing strategies that fit healthcare needs.
In this article, I’ll share my top health marketing course picks, so you can find the perfect course to grow your practice and make a real impact in your community. Let’s dive in!
Best Healthcare Marketing Course Shortlist
Here's my shortlist of the best healthcare marketing courses I think are helpful:
- Healthcare Marketing Strategy (Harvard Online)
- Healthcare Marketing (West Virginia University)
- Healthcare Marketing and Medical Tourism (IHLM)
- Digital Marketing for Healthcare Professionals (MedSpark)
- The Economics of Health Care Delivery (University of Pennsylvania)
- Mastering Healthcare Marketing Course (Easy Marketing School)
- Fundamentals of Marketing for Doctors & Healthcare Providers (Udemy)
- Healthcare Marketing Course (AstraMedic Solutions)
- Planning Healthcare Investments and Marketing (Cornell University)
- Managing Health Care Delivery (Harvard Business School)
- Digital Marketing for healthcare and pharma training course (Boot Camp Digital)
- CPD Course: AI for Healthcare Marketing (HCA)
- Online BS in Marketing: Health Care Administration Concentration (Methodist University)
- Attract More Patients | Healthcare Marketing Fundamentals (practiceGRO)
- Healthcare Organization Operations Specialization (Rutgers the State University)
- Healthcare Promotion, Media & Marketing Graduate Certificate (BU MET)
- Social Media for Healthcare: Digital Marketing 101 (Biopharma Institute)
- Comprehensive Healthcare Marketing Course (Udemy)
- Medical and Healthcare Digital Marketing: An Introduction (Digital Doctors College)
- Healthcare Digital Marketing Course (AstraMedic Solutions)
- Healthcare Marketplace Specialization (University of Minnesota)
Find more details about each course below.
Overview of the Best Healthcare Marketing Course
1. Healthcare Marketing Strategy (Harvard Online)
This course explores how business strategy principles apply to the U.S. healthcare industry, focusing on the complexities faced by clinical providers, payer organizations, and purchasers. It uses case studies to teach strategic decision-making tailored to healthcare challenges.
- Who It’s For: Rising managers, clinical and administrative leaders, and healthcare executives
- Topics Covered:
- Business strategy principles
- Value creation and capture
- Competitive analysis
- Strategic differentiation
- Stakeholder alignment
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 5 weeks
- How Many Hours Of Instruction: 4 to 6 hours per week
- Eligibility Requirements: None
- Price: $1,600
- Take The Course: Harvard Online | Harvard Medical School
2. Healthcare Marketing (West Virginia University)
This course guides students through the process of creating impactful healthcare communication campaigns by combining marketing strategies with health behavior theories. It focuses on refining audience segmentation, evaluating research, and tailoring messages for effective communication in the healthcare industry. Practical assignments simulate real-world tasks, providing a comprehensive understanding of health communication essentials in integrated marketing.
- Who It’s For: Students specializing in healthcare communications
- Topics Covered:
- Health communication and behavior change theories
- Audience segmentation strategies
- Research and data analysis in healthcare marketing
- Developing health messages
- Selecting channels and evaluating campaigns
- Marketing mix in healthcare communication campaigns
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 8 to 10 hours per week
- Eligibility Requirements: None
- Take The Course: West Virginia University
3. Healthcare Marketing and Medical Tourism (IHLM)
This course combines live instruction with a practical healthcare marketing project to address the challenges of attracting patients and promoting medical tourism. Participants engage with a ten-module program to improve marketing strategies and organizational growth through real-world applications.
- Who It’s For: Healthcare marketers, PR managers, and professionals involved in medical tourism and healthcare advertising
- Topics Covered:
- Fundamentals of healthcare marketing
- Understanding patient needs
- Developing effective marketing plans
- Market dynamics and segmentation
- Implementing marketing strategies
- Advertising strategies and social media
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 10 weeks
- How Many Hours Of Instruction: 4 to 6 hours per week
- Eligibility Requirements:
- Must work in a relevant healthcare organization or context
- Comfortable using a computer
- Proficient in reading and writing in English
- Price: £995
- Take The Course: IHLM
4. Digital Marketing for Healthcare Professionals (MedSpark)
This online course equips healthcare professionals with the skills to design and execute digital marketing campaigns tailored to the healthcare industry. It includes practical applications of strategy, social media, and analytics to enhance audience engagement and organizational presence.
- Who It’s For: Healthcare professionals, including clinicians, administrators, and marketing specialists
- Topics Covered:
- Digital marketing fundamentals for healthcare
- Developing targeted campaigns
- SOSTAC model for marketing strategy
- Social media engagement strategies
- Data-driven marketing and analytics
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $90
- Take The Course: MedSpark
5. The Economics of Health Care Delivery (University of Pennsylvania)
This course examines the economic structure of the U.S. healthcare system, exploring how providers, insurers, and payment models interact. It uses real-world analysis to demonstrate how economic principles influence healthcare delivery and pricing.
- Who It’s For: Healthcare administrators, policymakers, and professionals interested in healthcare economics
- Topics Covered:
- Health insurance principles and pricing
- Economic dynamics between providers and patients
- Payment models in healthcare
- Structure of the healthcare system
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 3 weeks
- How Many Hours Of Instruction: 2 hours per week (self-paced)
- Eligibility Requirements: None
- Price: Free
- Take The Course: Coursera
6. Mastering Healthcare Marketing Course (Easy Marketing School)
This course provides an in-depth look at strategies and best practices for healthcare marketing, combining practical applications with data-driven insights. It emphasizes brand development and market research to enhance outreach and engagement in the healthcare sector.
- Who It’s For: Healthcare professionals and marketing managers
- Topics Covered:
- Healthcare marketing principles and strategies
- Building healthcare brands and value propositions
- Social media and digital marketing techniques
- Patient engagement and relationship management
- Data-driven marketing and analytics
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements:
- Proficiency in English
- Price: $99
- Take The Course: Easy Marketing School
7. Fundamentals of Marketing for Doctors & Healthcare Providers (Udemy)
This course teaches healthcare providers and office managers how to design and execute an effective marketing plan for their private practices. It uses actionable steps and real-world examples tailored to medical and dental specialties.
- Who It’s For: Doctors, office managers, and healthcare professionals
- Topics Covered:
- Website creation and optimization
- Social media marketing (e.g., Facebook)
- Networking and relationship-building
- Designing print materials for promotion
- Planning marketing activities for private practices
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 hour 37 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $34.99
- Take The Course: Udemy
8. Healthcare Marketing Course (AstraMedic Solutions)
This course offers practical strategies for designing and executing healthcare marketing campaigns while navigating ethical and regulatory complexities. Participants will learn to use analytics and digital tools to drive patient engagement and promote public health.
- Who It’s For: Healthcare professionals, marketers, and administrators
- Topics Covered:
- Crafting healthcare-specific marketing strategies
- Digital marketing and patient engagement
- Compliance and ethical considerations
- Analyzing marketing campaigns with KPIs
- Enhancing organizational growth through marketing
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 3 months
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $43 per month
- Take The Course: AstraMedic Solutions
9. Planning Healthcare Investments and Marketing (Cornell University)
This course examines the financial and marketing strategies required for making informed healthcare investment decisions. It includes tools for evaluating return on investment, analyzing costs, and applying marketing principles to improve patient and payer relationships.
- Who It’s For: Healthcare professionals and administrators responsible for strategic planning and investments
- Topics Covered:
- Cost-benefit and cost-effectiveness analyses
- Return on investment (ROI) evaluation
- Financing options for capital investments
- Service marketing principles for healthcare organizations
- Online, In-Person, or Both?: Online
- Exam Required?: No
- Duration: 2 weeks
- How Many Hours Of Instruction: 3 to 5 hours per week
- Eligibility Requirements:
- Prior completion of related courses or equivalent experience
- Price: $999
- Take The Course: eCornell
10. Managing Health Care Delivery (Harvard Business School)
This course focuses on building the leadership, operational, and financial skills necessary to manage high-performing healthcare organizations. Participants learn to create integrated, cost-effective care models that address the complexities of modern healthcare delivery.
- Who It’s For: Experienced clinical and nonclinical leaders in large healthcare organizations
- Topics Covered:
- Strategy, operations, and finance in healthcare
- Designing effective care delivery models
- Leading high-performance teams
- Cultivating innovation and risk management
- Utilizing data analytics and AI in healthcare delivery
- Online, In-Person, or Both? Both
- Exam Required? No
- Duration: 6 months
- Eligibility Requirements: None
- Price: TBC
- Take The Course: Harvard Business School
11. Digital Marketing for Healthcare and Pharma Training Course (Boot Camp Digital)
This course provides tailored training for healthcare and pharma professionals to master digital marketing strategies within industry regulations. It offers flexible on-demand options to develop actionable plans that align with budget constraints and digital health trends.
- Who It’s For: Healthcare and pharmaceutical organizations
- Topics Covered:
- Digital marketing strategies for healthcare and pharma
- Social media marketing within regulatory frameworks
- Patient and doctor engagement techniques
- Addressing legal and privacy considerations
- Tools for measuring digital marketing success
- Online, In-Person, or Both? Both
- Exam Required? No
- Duration: 2-day and 4-day options available
- Eligibility Requirements: None
- Price: Not Specified
- Take The Course: Boot Camp Digital
12. CPD Course: AI for Healthcare Marketing (HCA)
This course focuses on the role of AI in transforming healthcare marketing, exploring advanced tools and technologies for customer engagement and campaign optimization. Participants learn to evaluate and apply AI solutions to enhance marketing strategies and improve outcomes in the healthcare sector.
- Who It’s For: Healthcare marketing professionals
- Topics Covered:
- AI tools for content generation and optimization
- Data analysis and consumer behavior insights
- Predictive analytics for campaign performance
- Social media monitoring and sentiment analysis
- Marketing automation techniques
- Enhancing customer experience with AI-powered tools
- Online, In-Person, or Both?: Online
- Exam Required?: No
- Duration: 2 days
- How Many Hours Of Instruction: 8 hours
- Eligibility Requirements: None
- Price:
- Member: £390
- Associate member: £230
- Patient groups/healthcare charity member: £150
- Non-member: £610
- Take The Course: Healthcare Communications Association (HCA)
13. Online BS in Marketing: Health Care Administration Concentration (Methodist University)
This degree program combines foundational marketing principles with specialized training in health care administration. It prepares students to develop leadership skills and apply marketing strategies tailored to the unique demands of the healthcare sector.
- Who It’s For: Aspiring healthcare marketing professionals and leaders in administrative roles
- Topics Covered:
- Healthcare policy and administration
- Marketing analytics and strategy
- Organizational behavior in health care
- Informatics and data-driven decision-making
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 3.5 years
- How Many Hours Of Instruction: 124 credit hours
- Eligibility Requirements:
- Completed application
- High school diploma or GED
- Unofficial transcripts for provisional admission
- Official transcripts for full acceptance
- Price: $435 per credit hour (financial aid available)
- Take The Course: Methodist University
14. Attract More Patients | Healthcare Marketing Fundamentals (practiceGRO)
This course focuses on actionable strategies to attract and retain patients while building a personal brand for healthcare practices. It provides practical, cost-effective marketing techniques to grow patient bases and establish long-term practice success.
- Who It’s For: Healthcare providers seeking to improve patient acquisition and practice growth
- Topics Covered:
- Building a personal brand
- Developing a referral network
- Cost-effective patient attraction strategies
- Leveraging VIP patients for marketing
- Practice management essentials
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 8 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $749
- Take The Course: practiceGRO
15. Healthcare Organization Operations Specialization (Rutgers the State University)
This course explores the operational aspects of healthcare organizations, focusing on their relationship to the U.S. healthcare system and strategies for process improvement. It includes a capstone project where participants simulate leadership roles in healthcare management.
- Who It’s For: Industry professionals and consumers interested in healthcare operations
- Topics Covered:
- Healthcare delivery and system integration
- Business process management in healthcare
- Quality improvement strategies
- Administration of healthcare organization operations
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 months
- How Many Hours Of Instruction: 10 hours per week
- Eligibility Requirements: None
- Price: Free
- Take The Course: Coursera
16. Healthcare Promotion, Media & Marketing Graduate Certificate (BU MET)
This certificate program equips professionals with skills to create and implement effective healthcare promotion, media, and marketing strategies. It combines communication theory with practical applications to design campaigns, manage brands, and address ethical and regulatory considerations in health-related industries.
- Who It’s For: Professionals seeking to enhance their skills in health communication and marketing
- Topics Covered:
- Integrated healthcare marketing and communication strategies
- Campaign development and search-optimized content
- Ethics, privacy, and regulatory compliance
- Brand and reputation management
- Crisis communication and media planning
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 8 to 12 months
- Eligibility Requirements: None
- Price: Ranges from $14,020 to $15,720
- Take The Course: Boston University Metropolitan College
17. Social Media for Healthcare: Digital Marketing 101 (Biopharma Institute)
This course provides healthcare professionals with tools to navigate and utilize social media for digital marketing effectively. It emphasizes strategies to engage patients and promote healthcare services while adhering to industry standards.
- Who It’s For: Healthcare professionals and marketers interested in leveraging social media for patient engagement
- Topics Covered:
- Social media strategies for healthcare
- Patient engagement techniques
- Compliance with healthcare marketing standards
- Digital content creation and promotion
- Online, In-Person, or Both?: Online
- Exam Required?: Yes
- Duration: 12 months
- How Many Hours Of Instruction: 3 credit hours (self-paced)
- Eligibility Requirements: None
- Price: Not Specified
- Take The Course: Biopharma Institute
18. Comprehensive Healthcare Marketing Course (Udemy)
This course provides healthcare professionals with modern strategies for marketing and patient engagement. It covers branding, digital tools, and techniques to improve visibility, reputation, and communication in healthcare settings.
- Who It’s For: Doctors, marketers, administrators, and healthcare professionals aiming to enhance marketing strategies
- Topics Covered:
- Healthcare marketing strategy structure
- Branding in healthcare
- Digital marketing for specialist physicians
- Patient acquisition for hospitals and private practices
- Reputation management techniques
- Improving interdepartmental communication
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 3 hours 49 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements:
- Basic computer literacy and internet skills
- Basic understanding of healthcare business
- Price: $39.99
- Take The Course: Udemy
19. Medical and Healthcare Digital Marketing: An Introduction (Digital Doctors College)
This course provides a hands-on introduction to digital marketing for the healthcare industry, focusing on practical strategies for patient engagement, brand building, and compliance. It includes tools and techniques to create content, optimize SEO, and manage campaigns tailored to medical audiences.
- Who It’s For: Healthcare marketing professionals, medical practitioners, administrators, and students interested in marketing
- Topics Covered:
- Content marketing and social media strategies
- Search engine optimization (SEO) basics
- Email marketing campaigns and list-building
- Paid advertising and ROI measurement
- Data analytics and decision-making
- Compliance and ethical considerations in healthcare marketing
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 20 hours total
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements:
- Basic understanding of marketing principles
- Computer with Internet access
- Willingness to participate in discussions and complete assignments
- Familiarity with social media platforms (optional)
- Price: Free
- Take The Course: Digital Doctors College
20. Healthcare Digital Marketing Course (AstraMedic Solutions)
This course explores digital marketing strategies tailored to the healthcare industry. It covers tools and techniques for enhancing patient engagement, promoting healthcare services, and maintaining compliance with industry regulations.
- Who It’s For: Individuals seeking to enhance their digital marketing skills in the healthcare sector
- Topics Covered:
- Healthcare digital marketing fundamentals
- Social media and content marketing strategies
- SEO, email marketing, and PPC advertising
- Patient engagement and telehealth marketing
- Data analytics, ROI analysis, and marketing automation
- Legal and regulatory compliance in healthcare marketing
- Online, In-Person, or Both?: Both
- Exam Required?: No
- Duration: 3 months
- Eligibility Requirements: None
- Price: $36
- Take The Course: AstraMedic Solutions
21. Healthcare Marketplace Specialization (University of Minnesota)
This course explores the structure and dynamics of the healthcare marketplace, focusing on providers, insurers, and medical technology sectors. It includes a capstone project that applies analytical skills to evaluate innovations in healthcare.
- Who It’s For: Designed for both current and aspiring healthcare managers
- Topics Covered:
- Overview of healthcare industry sub-sectors
- Healthcare delivery systems and population health
- Pharmaceutical and medical device innovations
- Cost-effectiveness analysis in healthcare
- Valuation of medical innovations
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 months
- How Many Hours Of Instruction: 10 hours per week
- Eligibility Requirements: None
- Price: Free
- Take The Course: Coursera
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