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Marketing a dental practice necessitates not only a strategic investment but also a commitment to consistency and the willingness to experiment over time. To support dental practice owners in this endeavor, I have curated a selection of the best dental marketing books to guide you through the process of crafting a comprehensive marketing strategy, implementing diverse tactics, and effectively measuring the return on your investment.

17 Best Dental Marketing Books

Here are my handpicked 15 books that fill the gap in dental marketing knowledge.

  1. From Search to Smile by Dan Delmain
  2. The Complete Book on Dental Marketing by Christopher Phelps
  3. Pillars of Dental Success Second Edition by Mark Costes
  4. Growing Your Dental Business: Market Yourself Effectively and Accelerate Your Results by Penny Reed
  5. 21 Ways to Build Your Dental Practice With a Book by Adam Witty
  6. Marketing Implant Dentistry by Marcus Hines
  7. The Dental Acquisition Manual by Addison Killeen DDS and Mark Costes DDS
  8. Everything Is Marketing: The Ultimate Strategy for Dental Practice Growth by Fred Joyal
  9. Grow Your Practice Online - Proven Strategies to Attract and Convert New Dental Patients by Adam Zilko
  10. Profitable Internet Marketing for Dental Practices by Jeff Smith, Merle Liske, Matthew Mullaney, Alex Weiss, Jeffery Cepuran, Michael Roy Cross, and Michael Wiechert
  11. The Ultimate Guide to Dental Marketing by Sean Daily and Zach Anderson
  12. Fully Booked: Dental Marketing Secrets for a Full Appointment Book by Carolyn S. Dean
  13. How to Get New Dental Patients with the Power of the Web by Adam Zilko and Jacob Puhl
  14. Turn your Dental Practice into a Successful Business by Gabriel Asulin
  15. Best Dental Marketing: How to Leverage AI, Video, Social Media, and More for New Patient Growth by Brad Newman
  16. Dental Marketing: Find Your Voice: Three Steps To Successfully Market Your Dental Practice by Michael Fleming
  17. Marketing Your Dental Laboratory: How to Position Your Dental Lab for Success by Berkshire K. GreeneBerkshire K. Greene

Overviews Of The 17 Best Dental Marketing Books

1. From Search to Smile by Dan Delmain

From Search to Smile: How to Book More of the Right Patients Through Dental Marketing dental marketing book

Summary:

Delmain's guide offers a focused approach to dental marketing, emphasizing how practices can move patients seamlessly from online search to in-chair smiles.

What You'll Learn:

Grasp the dynamics of online dental marketing, including maximizing search engine visibility, effective patient engagement, and the nuances of converting digital interest into actual appointments.

Why You Should Read It:

Dan Delmain bridges the gap between digital marketing and real-world results. This book is a treasure for dental practices wishing to harness the power of the digital age.

Quote From The Book:

"Every online search is a potential smile waiting to happen; it's about guiding them there."

About The Author:

Dan Delmain, a seasoned marketing strategist, specializes in aiding dental practices to realize their full potential.

2. The Complete Book on Dental Marketing by Christopher Phelps

The Complete Book on Dental Marketing dental marketing book

Summary:

Phelps presents an all-encompassing guide, meticulously covering every facet of dental marketing—from tried-and-true methods to innovative approaches for the modern era.

What You'll Learn:

Explore a comprehensive array of dental marketing strategies, both traditional and digital, tailored to meet the unique challenges and opportunities of the dental industry.

Why You Should Read It: With its exhaustive content, this book stands as a one-stop resource for any dental practitioner looking to expand their marketing knowledge and drive growth.

Quote From The Book:

"Effective dental marketing is both an art and a science—mastering it is the key to a thriving practice."

About The Author:

Christopher Phelps, known for his depth of knowledge in dental marketing, has been a guiding light for numerous practices worldwide.

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3. Pillars of Dental Success Second Edition by Mark Costes

Pillars of Dental Success Second Edition dental marketing book

Summary:

In this revised edition, Mark Costes presents a detailed framework that modern dental practitioners can follow to achieve unmatched success in both marketing and management.

What You'll Learn:

Grasp the essentials of effective dental marketing, understand the different dental systems that optimize practice management, and harness the potential of modern tools and techniques.

Why You Should Read It:

Costes, with his deep-rooted experience in dental business, offers not just tips but a strategic approach that can transform the fortunes of a dental practice.

Quote From The Book:

"In the foundation of every successful dental practice lie systems—well-crafted, efficient, and consistent."

About The Author:

Mark Costes, known for his innovative approach in the dental industry, has been a guide to many in refining their practice and enhancing their reach.

4. Growing Your Dental Business: Market Yourself Effectively and Accelerate Your Results by Penny Reed

Growing Your Dental Business: Market Yourself Effectively and Accelerate Your Results dental marketing book

Summary:

Penny Reed masterfully shares strategies that propel dental businesses to new heights, emphasizing effective marketing and result-driven actions.

What You'll Learn:

Explore transformative marketing strategies, understand patient psyche, and learn how to consistently deliver remarkable results.

Why You Should Read It:

With Penny's strategic insights, dentists can reimagine their marketing endeavors, ensuring they not only attract but also retain patients.

Quote From The Book:

"Growing a dental business is an art—a blend of smart marketing, effective communication, and relentless dedication."

About The Author:

Penny Reed, a stalwart in dental business consulting, has been the beacon for numerous practices aiming for exponential growth.

5. 21 Ways to Build Your Dental Practice With a Book by Adam Witty

21 Ways to Build Your Dental Practice With a Book dental marketing book

Summary:

Adam Witty demystifies the power of publishing in elevating a dental practice, offering 21 actionable steps to establish oneself as an authority in the field.

What You'll Learn:

Discover the unmatched potential of authorship in dental marketing, and how a well-written book can dramatically bolster your professional reputation.

Why You Should Read It:

In an age where differentiation is key, Witty’s guide allows dental practitioners to leverage authorship as a powerful tool for branding and recognition.

Quote From The Book:

“A book isn't just a collection of pages; it's a ticket to professional supremacy in the dental world."

About The Author:

Adam Witty, an expert in brand building and publishing, provides insights that have revolutionized the way professionals market themselves.

6. Marketing Implant Dentistry by Marcus Hines

Marketing Implant Dentistry dental marketing book

Summary:

Marcus Hines delves deep into the niche of implant dentistry marketing, offering tailored strategies to boost patient acceptance rates for implant treatments.

What You'll Learn:

Understand the specific challenges of marketing dental implants, develop effective communication strategies, and ensure a higher patient conversion rate.

Why You Should Read It:

For those specializing in dental implants, this book becomes an indispensable guide to understanding and influencing patient decision-making effectively.

Quote From The Book:

"In the realm of implant dentistry, effective marketing can be the difference between acceptance and refusal."

About The Author:

Marcus Hines, with his specialized expertise in implant dentistry marketing, has been a guiding force for many dental implantologists.

7. The Dental Acquisition Manual by Addison Killeen DDS and Mark Costes DDS

Dental Acquisition Manual: Complete Guide to Acquiring Your Next Practice dental marketing book

Summary:

This bestseller manual, co-authored by Killeen and Costes, unravels the complexities of acquiring a dental care practice, offering actionable steps to ensure a seamless transition and integration.

What You'll Learn:

Acquire an in-depth understanding of the dental acquisition process, evaluate potential practices effectively, and successfully integrate them into your portfolio.

Why You Should Read It:

For those considering expansion, this manual offers a comprehensive guide, ensuring the acquisition process is strategic, profitable, and free from pitfalls.

Quote From The Book:

"In acquisitions, diligence and strategy aren't just advisable—they're essential."

About The Author:

Addison Killeen DDS and Mark Costes DDS bring their combined expertise in dental practice and business acumen to guide healthcare practitioners through acquisitions.

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8. Everything Is Marketing: The Ultimate Strategy for Dental Practice Growth by Fred Joyal

Everything Is Marketing: The Ultimate Strategy for Dental Practice Growth dental marketing book

Summary:

Fred Joyal distills the essence of marketing into this transformative book, highlighting how every action and decision in a dental practice influences its growth.

What You'll Learn:

Embrace a holistic view of dental marketing, understand the nuances of patient perceptions, and integrate effective marketing plans in daily operations. This book is available as an audiobook in Kindle as well.

Why You Should Read It:

Joyal's perspective redefines marketing, emphasizing its pervasive influence and the need for a strategic approach in every facet of dental practice.

Quote From The Book:

"Every interaction, decision, and procedure in your practice is a marketing opportunity waiting to be seized."

About The Author:

Fred Joyal, a visionary in dental marketing, has been instrumental in reshaping how dental practices perceive and implement marketing strategies.

9. Grow Your Practice Online - Proven Strategies to Attract and Convert New Dental Patients by Adam Zilko

Grow Your Practice Online - Proven Strategies to Attract and Convert New Dental Patients dental marketing book

Summary:

Adam Zilko's guide stands as a testament to the power of online marketing, offering dental practices a roadmap to harnessing the internet for exponential growth.

What You'll Learn:

Unpack the potential of online marketing, from SEO to social media, and design strategies tailored to attract and convert potential dental patients.

Why You Should Read It:

In an increasingly digital age, Zilko’s insights equip dental practices with the tools to navigate online marketing, ensuring they remain at the forefront of patient acquisition.

Quote From The Book:

"Digital landscapes change, but the importance of a dental practice's online presence remains constant."

About The Author:

Adam Zilko, an expert in online dental marketing, provides practices with strategic insights into digital patient acquisition.

10. Profitable Internet Marketing for Dental Practices by Jeff Smith, Merle Liske, Matthew Mullaney, Alex Weiss, Jeffery Cepuran, Michael Roy Cross, and Michael Wiechert

Profitable Internet Marketing for Dental Practices dental marketing book

Summary:

A collaborative effort by industry experts, this book delves deep into the intricacies of internet marketing for dental practices. It’s a treasure trove of insights that position dental services ahead of the competition.

What You'll Learn:

Discover cutting-edge strategies in internet marketing specifically curated for dental practices, and understand how to leverage these to outperform competitors in attracting new customers.

Why You Should Read It:

For any dental practice looking to modernize their approach and capitalize on digital platforms, this book offers the expertise of multiple professionals in one comprehensive guide.

Quote From The Book:

"The future of dental marketing is digital, and those who adapt thrive."

About The Author:

The team behind this book consists of seasoned professionals specializing in various facets of digital marketing, all converging their expertise for the dental sector.

11. The Ultimate Guide to Dental Marketing by Sean Daily and Zach Anderson

The Ultimate Guide to Dental Marketing book

Summary:

Sean Daily and Zach Anderson strip down the complexities of dental marketing, presenting a direct, concise guide that focuses on impactful online strategies.

What You'll Learn:

Grasp foundational and advanced online marketing strategies tailored for dental practices, ensuring maximum reach and patient conversion.

Why You Should Read It:

With its no-nonsense approach, the book offers direct, actionable insights, making it the go-to guide for dental professionals venturing into online marketing.

Quote From The Book:

"Effective online marketing isn't about being everywhere, but being impactful where it matters."

About The Author:

Sean Daily and Zach Anderson, both stalwarts in online marketing, combine their expertise to cater specifically to the dental domain.

12. Fully Booked: Dental Marketing Secrets for a Full Appointment Book by Carolyn S. Dean

Fully Booked: Dental Marketing Secrets for a Full Appointment Book dental marketing book

Summary:

Carolyn S. Dean spills the beans on the secrets behind having a fully booked dental appointment schedule. Her insights revolve around effective marketing practices that drive patient trust and loyalty.

What You'll Learn:

Unearth secrets to dental marketing that lead to consistent bookings and understand how to cultivate patient relationships that last.

Why You Should Read It:

For dental practices grappling with inconsistent bookings, this book serves as a blueprint to ensure a constant flow of patients.

Quote From The Book:

"The cornerstone of a thriving dental practice is trust, and effective marketing is its builder."

About The Author:

Carolyn S. Dean is a reputed figure in dental marketing, offering strategies that blend traditional values with modern techniques.

13. How to Get New Dental Patients with the Power of the Web by Adam Zilko and Jacob Puhl

How to Get New Dental Patients with the Power of the Web dental marketing book

Summary:

Adam Zilko and Jacob Puhl unveil a compelling narrative of success, detailing how one dental practice scaled to a staggering $5M in its inaugural year through adept online marketing.

What You'll Learn:

Gain insights into the powerful digital strategies that can transform a dental practice, learn the step-by-step process that led to a practice achieving a monumental $5M, and master the art of effective internet marketing tailored for the dental industry.

Why You Should Read It:

If a transformative growth trajectory for your dental practice is the goal, this book offers the roadmap, illustrated with real-world success stories.

Quote From The Book:

"In the digital age, the potential for growth is limitless. Harness the power of the web, and watch your practice soar."

About The Author:

Adam Zilko and Jacob Puhl are revered figures in the realm of dental digital marketing. They bring a blend of practical experience and innovative strategies to the table.

14. Turn Your Dental Practice into a Successful Business by Gabriel Asulin

Turn Your Dental Practice into a Successful Business dental marketing book

Summary:

Gabriel Asulin offers a comprehensive guide to transitioning a dental practice from merely offering medical services to establishing it as a thriving business entity.

What You'll Learn:

Understand the business dynamics of running a dental practice, from financial management to marketing strategies, ensuring sustainable growth and profitability.

Why You Should Read It:

For dental professionals seeking not just to practice but to prosper as practice owners, this book provides the business acumen needed.

Quote From The Book:

"Beyond the clinic lies a world of business possibilities. Embrace them, and transform your practice."

About The Author:

Gabriel Asulin is renowned for his expertise in transforming medical practices into profitable businesses.

15. Best Dental Marketing: How to Leverage AI, Video, Social Media, and More for New Patient Growth by Brad Newman

Best Dental Marketing: How to Leverage AI, Video, Social Media, and More for New Patient Growth book

Summary:

Brad Newman delves into the future of dental marketing, highlighting the roles of AI, video content, and social media. This book is a peek into the next-gen tools reshaping the dental marketing landscape.

What You'll Learn:

Explore the transformative potential of AI in dental marketing, understand the power of video and social media, and equip yourself with strategies to integrate these tools effectively.

Why You Should Read It:

To stay ahead in the evolving world of dental marketing, embracing the latest technologies and strategies is paramount. This book serves as the beacon to that future.

Quote From The Book:

"Innovation is the heartbeat of modern dental marketing. Embrace the new, and chart your path to success."

About The Author:

Brad Newman stands at the forefront of innovation in dental marketing. His expertise in integrating technology with traditional practices is unparalleled.

16. Dental Marketing: Find Your Voice by Michael Fleming

Dental Marketing: Find Your Voice: Three Steps To Successfully Market Your Dental Practice book

Summary:

In this instructive manual, Michael Fleming distills dental marketing into three actionable steps. By finding and harnessing their unique voice, dental practitioners can carve a distinctive space for their practice in a saturated market.

What You'll Learn:

Master the art of distinguishing your practice, delve into the three pivotal steps to effective dental marketing, and learn how to genuinely resonate with your target audience by utilizing your unique voice.

Why You Should Read It:

In a world filled with dental practices vying for attention, standing out is imperative. This book offers the blueprint to make that distinct mark.

Quote From The Book:

"Your voice is the compass. Let it guide you to unprecedented success in dental marketing."

About The Author:

Michael Fleming, with his profound experience in dental marketing, offers wisdom that stems from years of hands-on work.

17. Marketing Your Dental Lab by Berkshire K. Greene

Marketing Your Dental Laboratory: How to Position Your Dental Lab for Success dental marketing book

Summary:

Berkshire K. Greene illuminates the often-overlooked niche of dental lab marketing. With a tailored approach, dental laboratories can position themselves optimally in the industry and witness exponential growth.

What You'll Learn:

Discover specialized strategies to effectively market a dental laboratory, understand industry-specific challenges, and learn to overcome them to achieve a competitive edge.

Why You Should Read It:

Tailored for dental lab professionals, this book is the definitive guide to navigating the unique marketing landscape of dental laboratories.

Quote From The Book:

"Success in dental lab marketing is about understanding nuances. Dive deep, and the rewards are plentiful."

About The Author:

Berkshire K. Greene is an authority in dental lab marketing, bringing rich insights from his extensive experience.

Which Dental Marketing Books Do You Recommend?

We value the collective wisdom of our community. If there's a standout dental marketing book you believe deserves a spot on this list, please share your recommendations. Together, we can curate the most comprehensive and invaluable resource for our peers in the dental industry.

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By John Payne

John Payne is the co-founder and company director of Symphony Health. With over 20 years of management experience John is working alongside his wife, Dr. Kate Payne to build a multi-site Medical Practice where staff work collaboratively for the good of their patients. John is passionate about improving access to quality Healthcare in North Vancouver and sharing best practice with other people managing medical practices.